Planning on posting more than once a week? Here’s a breakdown of the best times to post on Instagram for each day of the week.
(Oh, and don’t forget: the top times shown below are recorded in US Pacific Time)
If you’re just starting off on Instagram and don’t have a lot of past data or audience insights to work with, try posting around these peak times.
As your account grows, we recommend tweaking your posting schedule to fit your specific audience’s activity patterns.
Best time to post on Instagram on Monday
The best time to post on Instagram on Monday is 12:00 PM. It seems most Instagrammers may like to start their week off strong at work. By lunchtime, they’re looking to their Instagram feeds for a break.
Best time to post on Instagram on Tuesday
The best time to post on Instagram on Tuesday is 9:00 AM. Engagement is also strong earlier in the morning, between 8-10 AM, but peaks around 9:00 AM.
Best time to post on Instagram on Wednesday
The best time to post on Instagram on Wednesday is 11:00 AM. Wednesday is also the day that accounts seem to get the highest engagement overall.
Best time to post on Instagram on Thursday
The best time to post on Instagram on Thursday is 12:00 PM. In general, the 11:00 AM to 2:00 PM stretch is good for high engagement on any weekday.
Best time to post on Instagram on Friday
2:00 PM is the best time to post on Instagram on Friday. Friday engagement is consistent throughout the morning and lunch hour, from 7 AM to 2:00 PM.
Best time to post on Instagram on Saturday
9:00 AM is the best time to post on Instagram on Saturday. Grab those eyeballs before people get into their offline weekend plans!
Best time to post on Instagram on Sunday
The best time to post on Instagram on Sunday is 7:00 PM. Engagement on Sundays is pretty consistent throughout the afternoon and evening. It remains steady from 12:00 PM to 8:00 PM.
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